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Client: Toyota

By the year 2050 Toyota plans to phase out gas engines and emissions by 90%. The environmental impact is something to applaud Toyota as it takes social responsibility seriously. However, most car users' practical considerations for electric cars are on savings and Toyota's reputation on affordability and reliability.

The calculator itemizes the currency saved and views the shift to electric cars vs gas cars from a more practical and economical view.

This execution is rethinking the "Electric vs Gas Calculator Site" and focusing on dollar savings instead of emissions. This also includes making it look and feel more like the brand Toyota.

Site Screenshot vs New Design

Social Media and Activation: "Go Electric"

Expanding on the website, there is an activation where one can virtually or physically test drive electric cars along eco-parks across Canada. There will be social media posts and updates on how much dollars & emissions are saved up (and its equivalent), and a percentage of that will go to one of the partner organizations. There will also be social media posts directing people to try out the online gas calculator and help them consider going electric.

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