Client Name: Red Cross

Project Name: Run to Save Lives

“Run to Save Lives” , this campaign encouraged volunteerism through social media, word of mouth, and outdoor ads. Particularly this artwork design was applied as the visual handle for the whole initiative. This initiative attracted over a million volunteer runners, a first for the Philippine Red Cross. It also received outstanding recognition from Tambuli (Bronze) and Quill (Gold) awards. The event was aptly timed for Valentines' month in 2013.