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Client Name: Panasonic Aircon

Project Name: Change the way you cool.

We wanted to highlight in a fresh and clean way the comfort of having a Panasonic aircon inside the homes vs. the tropical and humid weather outside.

The print series was executed back in 2016.

Each person has different levels of cooling comfort. Through this initiative for Panasonic Aircon, we recognized this differentiation with an ambient campaign incorporating the various ways to cool like eating ice cream, listening to chill beats, along with the product.

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