Client: Nestea

Project Name: Refresh the Beach

This was an integrated digital ad campaign to clean up the top 3 beaches in the Philippines: Boracay, La Union, and Puerto Galera by tapping the community of NGOs, students bodies, the local government, and beach lovers.  Social media voting was done by posting a video of the iconic Nestea Plunge. The campaign went viral and got 99.7K mentions on social media and a total of 50.7M impressions across all channels. All in less than two months with a simple throwback, Nestea refreshed and helped clean our beaches. The campaign went on from March to April 2017.