Nina Fides Folio
Portfolio
Nina Fides Folio
MORE ADVERTISING WORK
Non-traditional campaigns and ideas such as digital engaging content, interactive concepts and ambient.
This campaign was a digital kris-kringle for Uniqlo. With the use of the hashtag #MyUQGiftToYou, you can share why that item of clothing deserves to be given to someone special. This allows people to connect and highlight the aspect of gift-giving, thus making it more meaningful for the brand during Christmas season in 2015.



Problem: World- re-known Boracay, once famous for it's white sand shores and pristine blue waters, is now littered with garbage. The lack of trashcans in and around the area contribute to the people's tendency to throw their trash just about anywhere.
​
Insight: Despite it's dirtied up reputation, Boracay is still an island full of fun, music, laughter and life.
​
Solution: To help clean up and alleviate the degrading quality of the beaches, we developed a fun system of throwing trash called 'GARAGE BIN'. The activation will add some rockin' Boracay fun to the proper, responsible throwing and segregation of tresh.
​
The main idea is musical trash cans that can play notes or a combo of tunes and rythms when trrash is thrown and places in them.




