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Client Name: Domex

The challenge was to visualize the Domex claim that it kills 99.9% of germs and bacteria. Thus came the idea of incorporating technology to demonstrate that the brand is so effective that anything dirty or unsanitary can be touched if washed with Domex.

Project Name: Safe to Touch

The proposal was to collect old and used toilets then clean them with Domex. After which through technology, these can be transformed into interactive musical instruments.

By working with creative technologists and using the Makey - makey or Arduiono technlogy, the toilet surface can turn into a musical instrument. In particular we recommended the use of the pop song "Can't touch this" with the appropriate Domex lyrics. "Can touch this" jingle will ensure a high consumer recall.

Professionals and local musicians can perform the musical toilets at a live event and will be covered and distributed on online sites  for amplification.

After the event, the audience are actually encouraged to try out the "musical toilets" as an on ground activation. For additional engagement, a mobile app and on ground musical toilets can be developed for the right consumer reach.

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