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DIGITAL CONTENT

Work that is centered on social media engagement for products like Anchor, Sawaday air-freshener and Jollibee.

Anchor

Greatness of Being Whole

The team wanted to re-introduce the whole Anchor Dairy Foods to consumers. The idea that we latched on to is the 'wholesome goodness' from how the milk is made, to the wholesome values it brings. Thus to communicate that message, we developed an online animation to tell that story. Here's the stillomatic and posts:

Anchor

Anchor

Sawaday

Home as Fresh as Sakura Scent

The Sawaday client is conservative and has not yet done social posts or client engagement. In order to have more online engagement, first we needed to communicate why consumers should have sakura scents in their homes. Wit limited budget we equated 'sakura scents' with 'freshness' through online executions. We came up with a 360 FB post, carousel ads, a series of gifs and a VR proposal to actually smell and test the product. 

Jollibee

Coolest Product Reveal

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The team had to reintroduce the summer treats. Through the use of social media, Jollibbee used FB live to reveal its summer surprise treats. With the use of social media reactions, users could make the treats covered in ice melt faster. What was supposed to be an all day event lasted for only 30 mins. It had the highest Jollibee engagement of 31%, total reach of 334,922 and increased product sales by 120%, all with no media budget.

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